The Intangible Investor
Profiting from Intellectual Property:
Companies’ Most Elusive Assets
By Bruce Berman, with a foreword by Gene Quinn
Product Details:
Paperback: 284 pages
Electronic: Kindle
Publisher: CloseUp Media (March 2014)
Language: English
ISBN-10: 0615952356
ISBN-13: 978-0615952352
Product Dimensions: 9 x 6 x 0.6 inches
Description
The Intangible Investor is a new book that provides a revealing look at the ways businesses generate returns on inventions and new ideas, and how investors can profit. It explores the controversies surrounding patents and other IP rights, including “trolls,” and the companies, large and small, that rely on inventions and improvements to succeed.
The Intangible Investor goes to the heart of what constitutes the innovation economy: ideas, performance and utilizing intellectual property rights to generate value.
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Bruce Berman’s fifth book provides businesses, investors and general audiences (1) a basis for understanding how IP can generate hidden value, (2) a foundation for what is meant by patent quality, and who, in fact, are the IP systems’ bad actors, and (3) a context to discern IP developments of the recent past in the hope of providing a clearer vision of the future.
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Book Review
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‘Intangible Investor’ Column Moves to IPWatchdog
From the Back Cover
“Bruce Berman has been at the cutting edge of the IP discussion more than twenty years. From ‘patent trolls,’ to monetization, to international piracy, he pulls back the curtain to expose and explain what is really going on. ‘The Intangible Investor’ is a valuable resource for anyone operating in the business world today.”
Q. Todd Dickinson, Executive Director, American Intellectual Property Law Association (AIPLA)
and former Under Secretary of Commerce and Director of the U.S. Patent and Trademark Office
“Bruce Berman embodies the rare combination of deep understanding of four related but separate disciplines: patenting, licensing, technology and finance. For many years he has been a leading voice for balance in the country’s vital patent system, and, unlike the many special interest pleaders and their highly paid lobbyists presently assailing Capitol Hill, he remained consistent and saw the system as an integrated whole, helping everyone.
In this collection, the reader is shown just how, if properly maintained, investment and the other parts of the overall system work together to benefit American technological leadership, global competitiveness, and economic growth, as well as healthier lifestyles for all.”
Hon. Paul R. Michel, Chief Judge for the United States Court of Appeals for the Federal Circuit, 2004-2010
“Bruce has the ability to write about intellectual property, especially patents, as business assets, clearly, without the typical legal jargon. I’ve been reading his columns for many years and can recommend this book to all business leaders who want to truly understand the strategic value of IP rights as a business tool.”
Ruud Peters, Chief Intellectual Property Officer and Executive Vice President, Royal Philips
“Bruce Berman’s ‘The Intangible Investor” is a decade-plus excursion through the development of intellectual property changes and challenges. It will lead some down unseen paths and others across darkly familiar terrain. Berman’s perspective is often fresh, always informed and frequently candid. This readable book provides essential intelligence for anyone interested in or affected by innovation.”
Marshall Phelps, Vice President and Deputy General Counsel for IP and Licensing, Microsoft 2002-2010 former Vice President and head of IP Business and Strategy, IBM.
Other Books by Bruce Berman
ISBN: 1-85564-749-4 (Euromoney Institutional Investor)
Ordering Instructions
About the Author
For inquiries about inviting Bruce Berman to speak to your company or group,
or ordering copies in bulk, please contact: closeupmediausa@gmail.com.
For media inquiries, please contact Account Manager at closeupmediausa@gmail.com.
IP CloseUp® and The Intangible Investor® are registered trademarks.